To Tweet or not to Tweet? That is the question....

As we know, COSTAATT actually has a Twitter account. Surprisingly it is an active account. The last tweet was advising students that the campus would not be open for Divali.
Before we mentioned COSTAATT has one Twitter account. However, upon further investigation we found four more:

COSTAATT Portal- 129 followers- 112 tweets (last tweet November 1- joined 2012)
COSTAATT Admissions- 50 followers - 6 tweets (last tweet November 13- joined twitter this year)
COSTAATT Library   - 43 followers- 18 Tweets (last tweet November 11-first tweet for the semester)
COSTAATT Events    - 51 followers - 0 Tweets (joined Twitter in 2010)
COSTAATT Social Club - 24 followers- 3 tweets (last tweet in September 2009!!)

Why is it that no more than 129 people follow COSTAATT in a school with thousands of Students? Is it a lack of advertising or students just aren't that interested? We were not able to ask the entire school population but we were determined to show that more than 129 people in COSTAATT use Twitter.

It was a bit challenging to ask more students but from the 50 asked they all had Twitter accounts and only 12 of them follow COSTAATT. When asked why the responses were:

- "I didn't know they had one".                                
- "Why follow them if they don't upkeep it?"
- "I'm not following them".
- "Girl I don't have time for COSTAATT".

Why this lack of interest?

We checked out foreign universities Twitter Accounts and they all have 3000 plus followers and their tweets are consistent with the last being a few hours ago.  All their social media accounts are advertised on their schools home page only social
media COSTAATT advertisers is FLICKR mainly for Grad pics.

Our local universities are way ahead of COSTAATT in the Twitter game. UWI joined Twitter in 2009 and currently has over 6,000 followers and tweets consistently about school related topics. However it is not advertised on their website. One account was discovered for UTT joined the same year as UWI but currently only have a little over 1000 followers with a bit of irregular tweeting. They advertise it on their website even though they have less followers than UWI.

So what's up with COSTAATT?